Hanley Wood Media - Webinar: Content Marketing - Mapping the Customer Journey

location: www.gotowebinar.com

start time: Nov 9, 2017 2:00:00 PM EST

end time: Nov 9, 2017 2:30:00 PM EST

About this Event

Webinar: Content Marketing-Mapping the Customer Journey

The process a customer goes through before making a purchase is rarely as simple as a first-time visitor showing up on a website and immediately buying a product or service. Instead, the buying process is a complex journey-one that businesses need to be able to navigate and even lead, with the help of focused content marketing.

Join us on Thursday, November 9th @2pm ET to learn the essential components for effective content marketing. Topics to be discussed include:

  • The Importance of the Journey
  • Creating the Right Content Mix
  • B2B Marketing Goals
  • 5 Essential Components for Effective Content Marketing

Event organizer

Rusty Hudnet Office Coordinator